Tag: Product Marketing
Bill Lenoir
Bill Lenoir
01 Jun, 2016

The Gettysburg Address and Developing the Right Product

Abraham Lincoln’s Gettysburg address is a perfect product. In under 300 words, Lincoln synthesized all of the arguments for why we were fighting the Civil War.1 Anything more would have muddied the message, and anything less would have sold the cause short. What people forget is that the Gettysburg...


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