Tag: UI
Laurie Barth
Laurie Barth
15 May, 2018

Optimistic UI does not Guarantee an Intuitive UX

A Pessimistic Viewpoint on Optimistic UI In a typical design that follows REST call patterns, the UI makes a call to the backend and updates based on the success or failure of that call. In an optimistic UI, however, the design assumes a successful call, makes the visual and...
Bill Lenoir
Bill Lenoir
10 Sep, 2015

UI, Usability and UX: The Square Milk Jug Edition

Any confident product designer has a ready answer to this simple question:  What’s the biggest impediment to designing a perfect product?  The answer: The lack of time and scarcity of resources. Therefore, given those constraints, good product designers prioritize their efforts. This often means setting aside the most obvious...


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