Case Studies

Highly seasoned marketing professionals that increased sales in grocery store retail. Meal planning to eat at home and be more helpful. Didn’t know how to implement it.

  • Product Development
  • Product Management

The Challenge:

Translate their vision into a product that could be built and launched at a reasonable price.

The Result:

From vision to features.
Domain model – including users and competition. Benefits and concerns. Positives and negatives. Entire market positioning exercise.
Selected key technologies. Built out technical architecture. System functional description.
Product roadmap and releases. Driven by market. How you address it. Correct set of features to address that.
Algorithm and data model. High level model for all the things they needed to operate. Family profile, personal profile and preferences. Meal planning selection algorithm.
Tech options and rough cost estimations – series of possibilities and looked at many ways to get things built.
Got good attention from VCs.
Build a powerful first release with long-term roadmap at a very low price.
Raise less money – get better result.